Paul Walton

Paul Walton is Group Strategy Director for Cello. In 1986 Paul was a founding partner of co-founded company, The Value Engineers, where he is currently Chief Executive.

The Value Engineers is a strategic consulting business focused on branding and innovation. Paul has worked for a host of FTSE and Fortune 500 businesses throughout Europe, Asia and the Americas. A frequent lecturer and writer on branding topics, he has led projects across 6 continents. His current research focus is on innovation strategy.

Paul graduated from Oxford University at Brasenose College where he read History.