Our Thinking
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3 Marketing Implications from How the Oscars are Discussed
21 Feb 2012
source: Facegroup
“Who will win the Oscars?” It’s the question on every movie-buff’s lips. But, depending on who you are, the right question could be “Where is everyone looking?” This is particularly true for anyone advertising during the Oscars run-up and attempting to piggy-back off of its popularity. It’s also true for publishers posting online content about [...]
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Kellogg’s and Pringles – An odd couple or the perfect brand marriage?
20 Feb 2012
source: The Value Engineers
On reading the story that Kellogg’s acquired Pringles my initial reaction was; why would Kellogg’s, who are increasingly communicating the importance of healthy living, acquire a brand that is the other end of the spectrum? Health even has its own section on the Kellogg’s website and the association with the Governments Change4Life initiative is clearly [...]
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Steal with pride
20 Feb 2012
source: The Value Engineers
I’m clearly behind the times when it comes to new ice-creams but I’ve just seen my first Nestle Potz and they are a great example of a tried and trusted source of innovation – stealing with pride. Given the continuing success of McFlurry, one of the ice-cream brands had to ‘steal’ the idea and develop [...]
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What’s beyond insight?
20 Feb 2012
source: The Value Engineers
In 1986, among other world events, The Value Engineers first opened its doors for business. In 2011, we celebrated 25 years of helping our clients build successful, profitable brands. For us, it was never a time to look back, but rather a time to look forward and think about the coming challenges and fresh opportunities presented by an [...]
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Freedom or Failure?
17 Feb 2012
source: RS Consulting
In his recent initial public offering letter (IPO) Mark Zuckerberg provided us with two interesting insights into the Facebook philosophy – “Done is better than perfect” and “Move fast and break things.” For me these two statements represent a more … Continue reading
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The Brand Graph: Dynamic Audience Mapping through social data
17 Feb 2012
source: Facegroup
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Innovation through iteration and triangulation
15 Feb 2012
source: RS Consulting
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Is the Daily Mail smarter than it looks?
10 Feb 2012
source: RS Consulting
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The trust issue – the DMA should see the wood for the trees
9 Feb 2012
source: Bright Source
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Can the Oscar’s Remain Deaf? – Oscar Buzz Awards Post 1
7 Feb 2012
source: Facegroup
